Balance

Ever since I sold my first book last year, I've completed six books, edited several, and promoted the published ones. It's been a whirlwind year. I wouldn't have missed it for the world.

I've also put on twenty pounds, my house is a mess, my friends don't remember my name, and my horse doesn't have clue who I am.

My life needs balance. Lately, I've been staying off the Internet (the biggest time vacuum around) and doing things other than writing. I'm paying attention to my house, planning an addition onto it, spending more time with family and friends, and reconsidering my decision not to show my horse.

I'm still going to write, but I need to find a middle ground. So I'm writing one hour in the evening and trying to keep my Internet time to a minimum.

I spent this past weekend at a Conrad Schumacher dressage symposium. This man is the master of all masters, in my opinion. It was incredible and inspired me to ride my horse, an inspiration I haven't felt in a long time.

So, I'm working on balance. I suspect my books will be better for it.

Publishing with a Small Press--Part 3--Choosing a Publisher

Choosing a Small Publisher (ePub)

There are a mind-boggling amount of small presses in cyberspace. Each day brings several new ones. At the same time, several existing presses close down and leave authors without a home for their books.

I’m going to assume you have a preliminary list of publishers you’re considering.

How does a person go about choosing the small presses that they wish to submit their works to?

First of all and foremost: RESEARCH. RESEARCH. RESEARCH.

I can’t stress this enough. Here are some great ways to find out about a small press that nterests you:

• Google them. Do a web search on this publisher. Read
  everything you can find.
• Check out their website and contact authors published with them. Include authors not just at the top of their bestseller lists, but at the middle and bottom. Most authors will give you the straight scoop if you ask the right questions. If one author expresses displeasure with a publisher, but the majority love that publisher, don’t put much weight on one disgruntled author. If you find several unhappy authors, I’d approach with caution.
• Run a business background check. Several Internet companies will do this for you for about $25-40. You’ll need to be able to find the publisher’s name and a physical address in order to do a background check. Checkout now just the company but the owner.

If they pass your initial background check, consider what you want from a publisher. Some questions to consider:

• What kind of distribution do they offer?
• Are their books available from major distributors, such as Fictionwise, MobiPocket, Amazon, Baker and Taylor, Ingram Book Group.
• Do they offer print books? If so, are they available through major distributors such as Amazon and Barnes & Noble?
• What do they offer financially to an author?
• Do they pay an advance? This is very rare in ebooks and not a necessity.
• What percentage of sales does the author get for each book? What do their books sell for?
• How often do they pay royalties? Can you find out if they
  pay on time?
• Do they offer any type of promotion?
• Do they have a marketing department? A few small presses
  do have a marketing person available to assist authors?
• Do they offer any free promotion, such as advertising?
• What do you think of their website?
• Is the website attractive, easy to navigate, quick to
  load?
• Go through the process of buying a book. Is it
  straight-forward? Or is it confusing and awkward?
• What about their publishing process?
• How many months/years out are they scheduling slots? How
  long do you want to wait to see your book in print?
• What do you think of the quality of their editing? Buy a
  few of their books and see for yourself.
• What is their editing process? Do you get to work with
  the same editor all the time or do you get a different editor for each
  book? There are pros and cons to each. It depends on your preference.
• Can you get a copy of their contract?
• How many years is your book under contract? Five to
  seven seems to be the average.
• How do they handle reviews?
• Who’s responsible for soliciting reviews? Do you need to
  send your own book out for reviews? Do they send to a group of reviewer
  for you?
• Are you provided with free copies for contests and to
  submit for reviews?
• How many and what kind?

When I was doing my research, I made a spreadsheet of which items were important to me. Then I checked off which small presses offered what I wanted.

From there I read their submission instructions and submitted to the ones that interested me.

I hope this series has been useful to you. Please let me know if I’m missing anything or if you’d like me to cover other topics in the future.

Publishing with a Small Press--Part 2, Pros and Cons

First of all, you need to understand some terminology, such as small press, large press, vanity press, and print on demand. In the interests of saving space, I posted this terminology in my Part 1 post at this blog.

We'd all love to sell to a large publisher with a huge advance and be on Good Morning America and Oprah. The chances of that happening are slim to none. So you wrote a book and now you want find a home for it. Let's assume you're not interested in self-publishing. Let's also assume you've tried the large publisher route, you're writing something that big publishers won't take a chance on, don't have the patience to wait on a big publisher, or you believe ebooks are the wave of the future.

Should you consider a small press or e-publisher and why? Here are some of the pros and cons of small presses to help you make your decision. In this case, I'm referring to small presses that are primarily epubs, as opposed to small presses that do print runs.

Pros (What working with a small press can do for you):

• Provide a viable option for books that don’t fit into a New York niche. (Small pubs can afford to take risks). Equestrian fiction definitely fits into this.
• Gain valuable experience (which can look good to a large publisher).
• Learn to promote your book and yourself.
• Gain experience working with editors and publishers on professional duties such as cover art and edits.
• Prove you can meet deadlines.
• Provide encouragement to finish the book and write more books.
• Build name recognition the publishing business.
• Improve writing and editing skills by working with other authors and your editor.
• Reduce the number of discarded and destroyed paperbacks. GO GREEN!
• Make valuable contacts with other authors and the book publishing industry.
• Build confidence in your writing.
• Enjoy less pressure.
• Enjoy more creative freedom.
• May receive more personal attention from publisher and staff.
• Easier to find your books, longer “shelf” life, don’t go out of print.
• Have a quicker turnaround from submitting to publication.
• Write shorter works so you can write more books. You're not expected to write a novel-length book every time.
• Provide another publication outlet for category novels.
• Build a reader base.

Cons (Disadvantages of a small press):

• Low pay and royalties, in most cases, considering the time investment by the author.
• Risky if the small press isn’t stable and established. Yet, in this economy, NY is risky as editors move around and lines close all the time. They may tie up your book for a few years and never publish it.
• Time-consuming, as you often perform the tasks that large publishers would do for you, such as promotion, blurbs, cover art suggestions, etc.
• Lower quality of editing in some cases.
• Limited chance for book to be in bookstore because they're usually print on demand and not all small presses send their books to print.
• Requires extensive research of different companies. (Not all small presses are created equal in royalties, editing, and business practices. Talk to authors, do a background check, search the Internet)
• Limited possibilities for booksignings.
• A smaller market of people to buy your book. Even though the Internet should be a large market, it's very hard to target your promotion to the right readers.
• Limited distribution for your book.
• Lack of respect in many circles, including professional writing organizations. You may not be taken seriously by fellow authors and considered more of a hobbiest than a professional author.
• Limited reviews—may be harder to get reviews
• Exclusion from many contests, includng RWA's Ritas.
• Print-on-demand books costs 2 to 3 times more than regular pocket novels.
• Expectation that you will write more books than you would with a larger press.

Next week, I'll discuss how to pick a small press.

Publishing with a Small Press--Part 1, Definitions

Hi, there, a few months ago I started a series on publishing with small presses. Well, book deadlines and life in general interrupted my good intentions. I'm reposting the first installment for those of you that missed it. Please post your comments, additions, corrections. This is a collaborative post.

Next week, I'll post Part Two.
________________________

This is the first post in a series on Publishing with a Small Press. I welcome any comments or corrections, as I strive to make this information as accurate as possible.

First, I want to start with some definitions:

New York Publisher (large press): These publishers typically have offices in New York City. They do large print runs for their author's books, which are distributed to book stores. They pay royalties (a percentage of the book's cover price, usually about 6-8 percent). The author gets paid an advance before the book hits the shelf.

Vanity Publisher (Self-Published): These presses typically publish anyone if you have the money to pay them. You will be expected to pay for things such as cover design, editing (if there is any), may have limited distribution, if any. They are good choices if you're publishing something for a targeted group of people, such as a family history.

Small Press (epub or Epublisher):

These presses operate like NY presses. They do not charge any fees to the author. They provide editing, cover art, and distribution. The distribution varies between publishers.

I find that there are two primary types of small presses:

Electronic or ePubs: Their books are primarily available electronically. They usually do not pay an advance unless it’s quite small. The author earns royalties (usually about 30-40 percent) from the cover price of the book sold in the small press’s bookstore and royalties from the distributor (usually a percentage of what the publisher receives). Many of these presses also offer their books in print via print on demand (see definition below) and through distributors such as Barnes and Noble and Amazon.

Traditional Small Presses: These presses do small print runs. Their books may or may not be available via other distributors. They may pay a small advance. I'll admit that I don't know much about this type of press. So if someone can fill us in, that'd be great.

Print Run: NY pubs do a print run of each book published. The books are then distributed to bookstores. Unsold books can be returned to the publisher for a refund. Returns of fifty percent or more are not uncommon.

Print on Demand (POD): This is a green alternative to print books. Over half of the books printed by NY pubs are not sold and are destroyed. Print-on-Demand books are printed when the buyer places an order. They are usually more expensive to buy as the process is more expensive than a print run. POD books are rarely available in bookstores because they are not returnable.

My next post will include the pros and cons of small presses.

New Book Trailer for The Gift Horse

Sit back and enjoy my new video for The Gift Horse, a mainstream contempory romance from Bookstrand and Book 3 of the Evergreen Dynasty Series.

Buy Link
Read Chapter One

A New Five-Star Review

Woo Who!!! I just received word that Who's Been Sleeping in My Bed? was given five stars by Whipped Cream Romance Reviews.

Between her fun sense of humor and her supporting characters that are as alive as the main characters, Who’s Been Sleeping in My Bed? jumps off the page and comes alive.The intense conflict that rages between Jake and Harlee sets the stage for an extremely hot affair between the two. Smoldering sex, honest affection, and true humor make this a story worth reading and rereading!

You can read the entire review at Whipped Cream.

I'm also up for Book of the Week. I'll post the link where you can vote tomorrow.

Mardi Gras Bash 2009

Join us at the Midnight Seductions Yahoo Group on February 24 for a Mardi Gras bash. We hope to see you there.